From 500 to 3,000 TPS — Telecom Messaging at Scale
Re-architected a telecom messaging pipeline from 500 to 3,000 TPS — a 6× throughput lift that silenced client complaints across SMS, WhatsApp, and RCS.
Region
Global
Duration
14 months
Team
5 engineers
Engagement
Re-architecture + platform engineering

Throughput
500 → 3,000 TPS
Complaints
Regular → Zero client complaints
Channels
SMS, WhatsApp & RCS — all near real-time
The Challenge
What they were up against
ICS Mobile's messaging platform for SMS, WhatsApp, and RCS was handling only 500 TPS with regular client complaints about delays and failures.
Messaging throughput capped at 500 TPS — far below channel demand
Frequent customer escalations about delivery delays across channels
No parallelism between SMS, WhatsApp, and RCS pipelines
Monitoring invisible to ops during peak hours
Our Approach
How we moved in
Complete Kubernetes migration. We re-architected the messaging pipeline for parallel processing across all channels.
End-to-end pipeline profiling to locate the true bottlenecks
Re-architected around event streams with per-channel workers
Kubernetes migration with horizontal auto-scaling
Observability rebuilt with Prometheus + Grafana dashboards
The solution, in detail
Parallel processing across SMS, WhatsApp, and RCS channels
Back-pressure and retry semantics wired into the message bus
Per-tenant rate limiting and quota management
Real-time dashboards for delivery rate and error budget
Business Impact
The outcomes that matter
Throughput lifted from 500 to 3,000 TPS — 6× capacity
Zero client complaints post-launch across all channels
Near real-time delivery maintained under peak load
Ops team now has live visibility into every dispatch
500 → 3,000 TPS
Transactions per second
Regular → Zero client complaints
Client satisfaction
SMS, WhatsApp & RCS — all near real-time
Multi-channel delivery

Head of Platform
ICS Mobile
Built with
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